dear dr pepper

dear dr pepper: if you're going to do a dumb promotional gimmick where you offer everyone in the country a free product if they go to your website on a certain day and sign up for a coupon, make sure your damn site can handle the traffic!

drpepper.com was essentially hosed all day yesterday. i first went to the site around noon but was never able to register for my free soda. this was a massive PR FAIL.

now dr pepper is saying they've extended their offer until 6pm today due to "consumer demand", which is a euphemism for "our website was broken all day." ¶